The marketing industry is one of those industries that have been positively affected by the evolution of technology. In fact, marketing strategies today as compared to before definitely have a big difference. A big leap in the marketing industry is noticeable and that is all because of the use of technology. So let us see the difference between the marketing strategies done before and today and let’s determine how technology impacted the marketing industry.
What is marketing? This is defined as the act of promoting products and services. Marketing in the past was quite challenging and needs a lot of hard work. Marketing through television advertisement is honestly very expensive; you will have to pay for your actors/actresses, the directors of your advertisement, the props, the location, and other expenses.
If you want to advertise through paper bills, posters, and/or banners, it will also take you a lot of money to pay for the printing, distribution and it may even take a lot of your time and effort. Fortunately, with the rise of technology, marketing strategies have become simple, fast, and less expensive and enable the right target of the audience.
Now, with the use of technology, marketing is made easier. Through the use of the Internet, everything can be done smoothly without causing any delay. The right target audience can be reached successfully in no time and even international audiences can be touched by a simple message with the use of email or text messaging.
Marketing any products or services all over the world is really easy; there are social media platforms advertisers can use to market different products and services. Social networks such as Facebook, LinkedIn, Twitter, and a lot more are now powerful tools in marketing something.
Registration is free, no physical hard work needed, it is easy to do that even elementary students can use social networks on their own without supervision.
With the use of technology, there are no more paper bills to hand over. By using Facebook or other social networks and keeping in touch with your cyber friends will help you increase your sales and advertise as much as you want. With the use of technology, it is also possible to create newsletters and send them through emails to different people.
There is also email marketing, where you can use an e-mail to market something. You can also use mobile marketing where you can use a mobile phone to market your stuff to everyone.
Bottom Line
Indeed, the world of marketing has changed ever since the development of technology. A marketing life before that was tiresome, expensive, and stressful are now less stressful, less tiresome, and most of all less expensive. The importance of technology in the marketing industry is something that all advertisers found helpful and practical, that is why today advertisers are gaining a lot of profit mainly because they are spending less but earning more than expected because of the use of technology. So if you are in the advertising world, I’m sure you will agree with me if I tell you that life right now is a bit convenient as compare to before.